Why the long face? Now that make-up subscription service Deck of Scarlet has launched in the UK, there’s plenty to smile about. For a regular subscription of $29.95, users receive, every other month, a new palette created in collaboration with a top YouTube beauty guru. This is accompanied by step-by-step tutorials on how to use the colours to create different looks for day and night.
Bringing its influencer-as-creator concept to a market dominated by outspoken young fans and fast-moving trends, Deck of Scarlet positions itself as flexible and adaptive in a world ‘where make-up trends change at the drop of a hashtag’.