Waving the flag for body positivity among women.
Dove teamed up with Mindshare Denmark to flood Shutterstock with non-stereotypical pictures of women and encourage advertisers to use them in their campaigns. The Image Hack project launched on International Women’s Day, and Dove’s photos appeared in newspaper business sections and outdoor hoardings near media and creative agencies. The move reinforces Dove’s long-standing commitment to making women feel better about the way they look.
So ladies – show yourself some love. This is about defining your part, not looking the part.