Fast food delivery service tests the effectiveness of AR at driving sales on social…
Just Eat is running an AR camera effect on Facebook throughout the World Cup to test how effective it is at convincing people to place food orders. The fast food delivery service is awarding people who download its app with collectable plates featuring illustrations of food. When held up in front of the camera effect in Facebook Messenger, these illustrations then turn into the head of ex-footballer John Barnes who asks to be licked.
Just Eat first ran an AR effect last December during a six-week campaign. It generated around 102,000 unique impressions and 10 percent of those people went on to order from the service within seven days. The company was given access to this information in March when Facebook started sharing performance data with advertisers, and is now considering more tests.
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