Just how fresh is fresh? One day? One week? If you prefer your juice freshly squeezed, then clearly, you need to know. French retailer, Intermarché can now tell you, down to the nearest minute, exactly when each bottle of orange juice was squeezed and bottled. Produced in store under the brand Le Jus Plus Frais (The Freshest Juice), every bottle is labelled with the precise time the fruit was squeezed. The launch follows Intermarché’s Inglorious Fruit & Vegetables campaign, celebrating the value of mis-shapen or ugly produce. Just what we like – fresh thinking in fresh produce.
Via. Fruitnet http://bit.ly/1g3zoKn