Insurance provider gives motorcyclists a reason to ride
‘I’m heading out for some milk. Taking the bike. Might be a couple of days…’
Motorcycle insurer Swann Insurance has opened four Inconvenience Stores (sic) in remote corners of Australia to encourage bikers to hit the road. (Nice one Tim)
Created by agency CHE Proximity in Sydney, the stores are deliberately located at the end of some of Australia’s most scenic motorcycling routes, transforming an emergency dash for loo roll into an epic journey.
On arrival, bikers can stock up on Inconvenient products, such as Inconvenient Chocolate, Inconvenient Milk and Inconvenient Toilet Paper. Each of these products doubles as a 10% off voucher against a Swann Insurance policy.
Getcha motor runnin’…