IKEA reimagines how younger, aesthetic-conscious consumers are organising their gear…
IKEA has teamed up with LA-based designer Chris Stamp of fashion label Stampd, to unveil ‘SPÄNST’ – a home collection aimed at skaters and sneakerheads.
The new minimalist, streetwear-themed collection includes clear storage units intended for flaunting your sneakers, an all-black shoe/skateboard rack, and an indoor basketball hoop.
Stamp says his collection means “people pride in how they display their clothing and footwear, allowing them to appreciate their pieces just as much when they’re not being worn.”
The clean-cut series is expected to launch at the start of this month in the US, and will be IKEA’s first international move into streetwear grounds.
#ME, #Premiumisation, #Retail, #Fashion, #Sport, #US
Via. design taxi