The Toybox app uses AR to show how empty boxes can be made into children’s toys.
As any parent will tell you, kids are often more interested in the box than its contents. With its new Toybox app, IKEA has gone one better and is using AR to show parents how to transform its boxes into kids’ toys. (And reduce waste).
After downloading the app, users hover their smartphones over flat cardboard boxes and the app suggests ideas for toys, along with the instructions to bring them to life.
The app not only helps re-purpose cardboard, it gives children ‘the opportunity to create and play’ because according to IKEA, ‘Every IKEA design has a careful thought inside it backed by a vision to create a better everyday life at home.’ We guess that goes for IKEA boxes too.
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