Snickers have yet again created a campaign that perfectly marries their tag line ‘You’re not you when you’re hungry’.
Its new, ‘Who are you?’ activation, replaces the brand name on pack, with a variety of hunger-fuelled slogans such as: Hot Mess, Moaner, Broken and Drama Mama. The brand has also partnered with LADbible to create some banterful social media content to go with the packs.
Your mate a real ‘hot mess’ when they’re hungry? Gift them a Snickers bar.