Think like Lush – the limited size of its stores means that some niche favourites are discontinued in favour of new and better-selling additions. Responding to customer demand, the store has just launched Retro Lush: an online and mail order-only service that gives ardent fans their fix of long lost products.
Lush sets itself apart by reintroducing a wide selection of products successfully without the need for mass consumer demand. Currently, few companies offer the same kind of service, as they’re either too large to be interested in producing small batches, or too small to provide goods at mass production prices. But as consumers become more and more accustomed to having products customized and personalized to match their personal preferences, we’re sure to see more examples of brands finding a way to bring back discontinued products for eager customers.