Think like Ryanair who looked at what could be cut without really affecting customer’s experience of the brand. They realized that because most flights are short, people don’t really need reclining seats (which were prone to breaking and significant repair costs over the year) and pockets on the back of seats (which take time to clean and get filled with junk anyway). So they fixed the seats and did away with pockets, without reducing the brand experience, which after all is about getting from one place to another as cheaply as possible. Safety instructions are on sticker on back of seat in front.
Ryanair is lowest cost model and latest passenger numbers show 20% increase in traffic.
(Tx again to Nick R, on a role this week fella!)