Think like murder mystery party gamer’s Clue, and create some shockvertising!
Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it’s red, must smell like strawberries… You start washing your hands and boy, you’ve got a bloody mess on your hands!!
This is what this witty guerrilla campaign for the murder mystery game Clue does. It catches people red-handed, off-guard at public bathrooms, reminding them that in Clue, everyone is a suspect.