Maybe find ways to link up with social search services, such as Aardvark https://vark.com/ What exactly is Aardvark?
- Aardvark is Social Search: finding information from real people.
- Aardvark is a live channel to anyone in your network who has the knowledge and experience to answer your question.
- Aardvark is the IM buddy who always knows the right person to ask.
- Aardvark is a community of helpful people who share tips and opinions.
Aardvark has become the perfect way to get answers to questions where you need an opinion/ recommendation instead of facts.
As Max Ventilla explains on the company blog:
‘Aardvark is great for subjective questions and queries for more complex information. When you’re looking for a hotel in Chicago, or an HDTV recommendation, or a suggestion for a new mystery novel, the information you need is dependent on *taste* and *context*. The kind of hotel you’d like depends on why you’re travelling, who will be staying there, your style and price range, and all sorts of other considerations that you can easily talk about when you’re in a conversation with another person.’
For marketers of all sorts, Aardvark has the potential to become an incredibly important tool. After all, the holy grail of marketing is being able to reach a person at the very moment when they are most interested in your brand. That is why Google has a market cap of $125 billion and why the world has been abuzz about customer service through Twitter.