Think like Greek cosmetic brand, Korres, who are bang-on-trend with their new brand aesthetic. More and more brands are adapting their packaging design to the new ‘rough luxe’ environment, reducing sparkle in favour of a more austere, serious aesthetic. Here Korres’ products are starkly labelled with simple fonts and white space, ideal for the new rough luxury consumer.
Korres Natural Products has roots in Athens’ first ever homeopathic pharmacy. Set up in 1996 in order to use its extensive scientific resources to create safe, effective products, the company today offers a complete skin and hair care range including make-up, sun protection products and herbal preparations.