It’s not unusual for a clothing brand to aim to be kind to the environment, such as by using sustainable materials, production methods and packaging, for example. A new line of clothing out of Northern Ireland, however, strives to inspire its wearers to be kind to others each time they wear its clothing.
The brainchild of Cameron, an 18-year-old guy from Northern Ireland, ARK is short for Acts of Random Kindness, which is just what the brand hopes its clothes will inspire customers to perform. The company sells a line of logo-emblazoned shirts for men and women, and each time a customer wears one it asks that they do something kind for someone else. Cameron explains: “The idea—one ARK every time the clothing is worn. That’s it. Buy someone a coffee, give up your seat on the bus, help a drunk home.