Think like McDonalds Japan which is testing the waters of no-brand marketing with newly opened Quarter Pounder stores in Tokyo. (A big tx to Alex N for this one).
Generic packaging, minimalist decor, a two-item menu – and not a clown in sight! That goes for the website as well. McDonalds Japan’s dip into no-brand marketing comes as quite a shock to those who see the global burger master as the poster child for brand name advertising.
Curious customers are lining up to get into Quarter Pounder’s stark black & red shops. When they finally squeeze through the door, menu choices can be arrived at by a coin flip: a Quarter Pounder with Cheese Set for 500 yen (about $5.15) or a Double Quarter Pounder with Cheese Set that goes for 600 yen (about $6.20). It’s been noted by some that McDonalds burgers are smaller in Japan, so take that into account before judging whether either set is a good deal.