Think like Google who’ve launched an Internet Bus in order to educate Indian people about the web and its benefits. The customised, web-enabled vehicle is bringing the online experience to several towns and cities across India’s Tamil Nadu region, with demonstrations focusing on education, information, communication and entertainment.
The initiative is part of Google’s overall strategy of ‘organising the world’s information and making it universally accessible and useful’. Its efforts have also included localising and translating multiple Google applications. Prasad Ram, head of R&D for Google India, explains: “We are passionate about empowering users with information, and the internet democratises access to information. With this initiative, we want to take the power of this medium to people who will really benefit from it.”