Take a look at Häagen-Dazs Five which focuses on pure, natural and simple – adjectives which hold a nostalgic, reassuring and calming appeal in today’s ailing economic climate.
As a delicacy with relative affordability and universal appeal, ice cream is one of those products that serves as a barometer of the times. If the Häagen-Dazs Five line is any indication, then simplicity is a possible signpost to the future.
Häagen-Dazs Five is a new, all-natural ice cream crafted with only five ingredients: skim milk, cream, sugar, egg yolks and natural flavouring. Available in mint, ginger, coffee, vanilla bean, passion fruit, brown sugar and milk chocolate, the Five line also includes less fat than Häagen-Dazs’s other ice creams, the company says.