Think about interactive marketing. Sixth sense technology is currently being developed by MIT’s Media Lab to give you relevant information about whatever’s in front of you (in-store, on the high street, while you’re travelling) in real time, just like Tom Cruise in Minority Report. A system comprising built-in camera, projector, mirror and mobile (the computation device) recognises any gestures you’re making and responds to your requests. Then you can project any relevant information to help you make a decision on any surface – your hand, a piece of packaging, a newspaper – anything. This makes it totally mobile and therefore instant and easy to use. Check out TED link for Pattie Mae’s inspiring talk.