Think like Woolies, yes, Woolies. They’ve left the high street only to pop up in the blogosphere, and are looking to relaunch online this summer. The Woolies blog is here for people to share their views on anything Woolies-related and so help shape the brand’s new direction. They’re also encouraging people to discuss what they liked about the brand on their Twitter feed or Facebook page. (Thanks, Wadey).
Woolies have always been famous for Easter eggs, and they didn’t want Easter to go by without them, so they’ve created a fun-packed, online world where you can hunt for their magical Easter eggs for a chance to win a family home entertainment package.
Good on Woolies for bringing the brand back from the dead, and into the virtual world.