Think like Cardsofchange, a place where the glass is always half-full, and where all the bad news of the day takes a back seat to stories of individual success https://www.cardsofchange.com/. Their mission is simple: collect business cards and ‘positive change’ stories from people who’ve recently been laid off, and connect them with new opportunities from potential employers, business partners and people who make the effort to look on the bright side.
Similarly, environmental and innovation consultancy, eco3, are walking the talk. They help clients develop better products and packaging with lower environmental impact, and are building the notion of ‘re-use’ into their identity. To create their business cards they simply stick the ident onto anything handy, e.g. a train ticket and bingo card https://www.eco3.co.uk/index.htm