Think like Dutch hospitality group, La Bergère. They’re developing a new hotel in Maastricht, temporarily dubbed Hotel X, and are filling it with furniture and knick-knacks bought from ordinary people.
The underlying concept for Hotel X is ‘style, sex and soup’, which—in a nutshell—stands for ‘design, attraction and authenticity’. To find unique furniture and nostalgic items to help them achieve the desired vibe, Hotel X is asking people to rummage through their attics, spare rooms and garages, and offer their unused objects for sale. People can upload a picture of the item they’d like to sell, along with a short description and an asking price.
While authenticity and nostalgia aren’t exactly new to the hospitality sector, this is still a clever way to find remarkable pieces, and also drum up interest in Hotel X before it opens. Moreover, by encouraging people to look for ‘cash in the attic’, it taps into the current very of-the-moment of helping people make money instead of just spending it.