Think like the eco cereal guys [Me] & Goji who want to do for cereals what Starbucks did for coffee in the 90s. Their first idea was to offer mass customisation and turn a fast-moving commodity into a premium product, even an experience. Their approach is personalised so you design your own cereal online from a choice of 30+ natural, organic ingredients – as they say ‘designed by you, handmade by us’. Then they ship it to you in their eco-capsules, a break from the usual mega cardboard cereal box.
The capsules are modern, simple, visually appealing and functional. They fit into all standard cabinets, while the foil seal makes them easy to open (unlike many traditional cereal boxes), and the recyclable plastic cap makes for easy resealing that locks in freshness.