When you read the words ‘probiotics’ and ‘good bacteria’, you’ll probably picture a tub of yoghurt or Yakult – not necessarily cleaning products. But today’s a new day, complete with a natural new science-based health trend: Pro-microbiome.
Put simply (we’ll try), the human microbiome is the collection of bacterial genes in your body. Unbeknown to us until recently, attempts to scrub it away with antibacterial soaps, antibiotics and harsh household cleansers have the potential to leave us worse than before. It may even help explain the rise in conditions such as obesity, diabetes, asthma and allergies.
As awareness increases, the time is ripe for brands to be swapping nasty chemicals for ‘good’ bacteria, getting back to a more natural, human state. To reflect this Natural House have created a range of playful, personality-led product names such as Dishy, Flushy and Sinky.
So stop sanitising for a second and start ‘seeding with probiotics to continuously weed out the bad micro-organisms’? Time to get Trashy, naturally, we thinks…