Their first smile. Their first word. Their first step. Their first picture of you being eaten by a bear. There are many joys of parenting, but it’s unlikely that you’ll ever find ‘the first time you try to put suncream on them on the beach’ anywhere near that list.
And this hasn’t gone unnoticed by skincare specialists NIVEA and their ad agency FCB Brazil. The brand recently came to the rescue of parents on the beaches of Rio by handing out UV-sensitive dolls for kids to look after. The dolls turn bright red if left unprotected in the sun, and so the responsibility of looking after them falls on the child.
Of course, it’s a lot easier to put suncream on a static doll made of plastic than a wriggling four year-old, but there’s little doubt it helps highlight the importance of NIVEA suncream to kids (other brands are available).
Via. Design Taxi http://bit.ly/1HK3eKI