Forget front row seats at the catwalk. Menswear and womenswear designer JW Anderson is giving exclusive access for his autumn/winter 2016 show to users of the social networking app for gay men Grindr.
The London Collections: Men event will broadcast exclusively on the app – users will get a secret code that gives them access the private stream.
Grindr boasts over 2million users a day in over 192 countries, and is highly visual and sexual – a key aspect, according to the designer.
“I think fashion is a sexy platform,” Anderson told The New York Times. “We’re all humans, so we all have to be sexually attractive to someone. That’s the name of the game with clothing.”
This live stream is a win for Grindr, who recently collaborated with leading public relations firm PR Consulting to help reach more people.
Via. LSN Global