People like knowing what they’re getting before they open their wallets. For those looking to get a new haircut, MopShots offers an online lookbook of real cuts on real people, with details on the salons that created them.
Snapshots can be submitted by anyone (including hairstylists showing off their handiwork), but not every photo is accepted. Before being featured on MopShots, the website’s ‘dictators’—a group of 25 fashion bloggers, stylists and tastemakers approve the photos. Engaging users as they contribute, and commenting on each cut, the dictators look for models with character rather than ones cut from a glamour magazine. MopShots is not sponsored by hairdressers or hair product companies.
Each hairstyle has its own page with up to four photos, listing the salon name and location. Styles are searchable by colour, type, style, length or salon. The site works both as inspiration for people looking for a new style, as well as those seeking a salon based on its real-world results.