Part of the beauty of giving gifts is surely to be there in person, to witness the delight as that special someone unwraps it.
Absolut Vodka have realised this, and are making it easier to retain that personal touch, even when you buy and send gifts online. (Thanks for sharing, Georgie.)
Pairing up with Creative Social, Absolut called on CS agencies to design a new bottle, emphasising the link between the internet of things and design.
Huge in NYC took the top prize with a bottle that includes a cap with a microprocessor, bluetooth chip, battery and more, that lets users record a personalised message that plays when the bottle’s opened.
The winning design proves that tech-savvy objects still have the power to keep gift-giving unique and heartfelt.