Need to know how healthy you are? Just check your wrist. No, not your pulse – your cool digital health monitor.
Walgreens, America’s largest drugstore chain is embracing digital technology in a bid to become a one-stop shop, not only for pharmaceuticals but also for lifestyle and preventative healthcare products.
As part of its digital strategy, Walgreens now offers customers a wearable fitness monitor, in-store augmented reality product locators and round-the-clock access to doctors via a mobile app.
It’s an extra-long elastic bandage away from the traditional pharmacy fare of corn plasters and cough linctus. Walgreens’ integrated network of apps and other digital touchpoints gives customers complete control over their health and wellness information, in and outside the store. Which is something to feel good about.
It’s not a cure-all though. Unfortunately, for that embarrassing itching, you’ll still need to talk to the guy behind the counter.