Harrods opens a multi-sensorial Fine Wine and Spirits Room…
The Fine Wine and Spirits Room at Harrods holds many different wines and sprits from around the world from Glenfiddich to Suntory and the first Louis XIII Cognac boutique outside of Beijing. All are individually categorised by flavour over brand.
To boost the sensory experience further, Harrods has created an interactive table where shoppers can be guided through each flavour and scent to help them pick their perfect match.
With the rise in premium spirits consumption, the luxury department store is aiming to increase the accessibility of spirits by creating something that’s more shoppable.
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