Hot on the heels of the ‘Make You Happy’ campaign from Walls Ice Cream comes the ‘Open Happiness’ campaign from Coca-Cola. (Thanks to our Make Mine a Builders tea-drinking chum, Mr. Chiu.)
The happiness-spreading viral was shot over two days in London at a secret location and condensed down into just two minutes. Entirely unscripted, it shows the Coca-Cola Happiness Machine dispensing a feast of unexpected items including popcorn, strawberries and cream, and games of Twister to some unsuspecting British students. This is a sequel to the original Coca-Cola Happiness Machine viral, which earlier this year caught the world’s imagination with one million views in the first week alone.