Rebecca Minkoff introduces smart tech to handbags…
Thanks to Rebecca Minkoff, the humble handbag is now the latest product to get kitted out with smart technology. Currently, the #AlwaysOn bags are fitted with IoT tags which owners can scan to access special offers, product recommendations and other rewards. However, next year, the bags might come with geo-targeting so the user could – for example – go to a hotel and get personalised content about what to do in the area.
This idea’s got data optimisation in the bag.