Grow Your Own Cloud (GYOC) is a new biotech company with an innovative yet natural approach to data storage. By storing data within the DNA of plants, the brand believes that’s there’s potential to store all of the world’s data in just 1 kg of DNA.
GYOC asked consumers to mindfully select data to encode, and book an appointment to upload their data to a plant online. They then transformed a local flower-shop into a decentralised data-centre, engaging with each visitor to provoke ethical considerations in data storage.
The perfect plant power antidote to the giant data farms that dominate the landscape and consume lots of energy.
Via. Grow your own cloud