BrightFarms design, build and finance hydroponic greenhouse farms at supermarkets. They take care of all the operations and the stores agree to buy all the produce – and it’s helping grocery store produce get fresher.
Growing produce right where it’s sold eliminates shipping costs and the environmental impact of driving produce across the country, offers consumers just-picked freshness and extends the shelf life of fruits and veggies. So far, ten grocery store chains have contracted with BrightFarms and three more are close to inking a deal.
Farmers’ markets have reminded people of the goodness of fresh, local produce. So grocery stores have to perk up their produce sections to keep up with people’s demands and expectations. Chefs and restaurants are also planting their own gardens. Why shouldn’t grocery stores jump on the grow-it-yourself bandwagon, too?