In Brazil, cooking and dining together is very much a family affair. Recipes are handed down from generation to generation and home cooks will often follow instructions handwritten by their grandparents, or even great-grandparents. These documents are precious and completely irreplaceable.
But now, thanks to Knorr’s Receitas de Familia campaign, it’s possible to have Grandma’s pancake recipe preserved for all time. Simply snap the recipe page with a smartphone, tweet the image to Knorr and a team of designers will transform the recipe into a rather tasty infographic poster, featuring real ingredients and at least one Knorr product.
Print it out, pin it up in the kitchen and no matter how much mess you make in there, the handwritten original can rest unmolested by floury fingers. Grandma would approve.