The main piazza in Sorrento is named after Torquato Tasso, the greatest Italian poet of the late Renaissance. Tasso is best known for his 1575 masterpiece, Jerusalem Delivered. Sadly, in the same decade, Tasso developed a persecution mania and died just days before he was due to be crowned by the Pope as the ‘king of poets’.
As well as being honoured right in the heart of Sorrento, his name also appears on a very local soft drink – Tassoni. This confident, distinctive bottle has no branding, no label, no nothing. You don’t get much more local and authentic than that. Are there any opportunities to go this local where you live or work?