According to chocolatey dessert brand Gü, letting go and giving in to pleasure makes you feel more alive. (Tx again Toddy)
As part of their re-launch, Gü turned a billboard into a giant drumkit in Tottenham Court Road so Londoners could let go and make some guilt-free noise. For one day, Gü filmed people playing and awarded the drummer whose video got the most views on YouTube with a £200 Virgin Experience voucher.
Via. http://www.chocablog.com/news/give-in-to-gu-drums/