‘Plan’ is a global charity that works with children in fifty of the world’s poorest countries to help them build a better future. (Thanks to supermum, Claire.) The charity’s UK arm has launched an interactive video app for Facebook.
The Plan Your Story app draws on Facebook users’ key info, such as date-of-birth, education history and friends, to create a personalised video storybook so they can see things through the eyes of someone born without a birth certificate.
The aim is to put people in the shoes of the millions of girls around the world whose births are not registered,” says Justin Wylie, Head of Business Development at the international children’s organisation Plan UK. “Without a birth certificate, the user sees how key events in their life would change – such as an inability to prove their age could result in being married off while they’re still a child, or being denied the right to go to school.
“We want to bring people into the issue, but we also want to keep it light-hearted,” added Wylie. “What’s unique about this application is that, through Facebook, people can get a real connection to important social development issues.”
The new venture is part of Plan UK’s ‘Because I am a Girl’ campaign, which fights for the rights of 75m girls worldwide who are not in school. “We’re hoping that this app will really make it easy for people to engage with the campaign and also make a difference for girls in some of the world’s poorest countries,” says Wylie.