Instagram is a way of life for many. No meal can be enjoyed without applying that Amaro glow in a photo. No moment can feel real without a colour-popping X Pro II selfie to seal it. And no cat can truly be cute without capturing it first with Earlybird. And why not?
Now you can advertise your passion for faux-Polaroid filters with every step you take. Adidas is about to launch a service that lets you wrap their new Adidas ZX Flux in your fave photo. With its one-piece upper, it’s the ideal canvas for your one-click creativity. (Thanks to Jamie our sportanista.)
Imagine the possibilities. Your tootsies could be toting that snap you took of them covered in sand with the sea in the background. Or that view over the airplane wing of a really weird cloud. Or that mouth-wateringly goopy macaroni cheese you had that time…
Although Nike already do something similar with an Instagram and PhotoID tie-in, this is the first time the entire surface of your sneaker becomes a gallery space for your originality. Or otherwise, as the case may be.
At least you won’t see a pair like them on the street. Unless, of course, you choose another #toasted #sunset.