“Don’t play with your food.” A message that’s been drummed into many of us since we learned to hold a knife and fork. But whether it’s turning mash potato into a volcano erupting with gravy or arranging a cooked breakfast into a novelty face, the temptation is too much for some. Food should be fun, no?
So more than a few rounds of applause should be directed towards Central Saint Martins’ graduate Robert Cooper, who recently created ‘Choc Fix’ for a design project set by Cadbury’s. The simple Airfix-style models are made from wafer, filled with chocolate and available in four kits – planes, cars, horses and dinosaurs.
And whilst the model-making might be a blast from the past for parents, the packaging takes a step into the future with augmented reality bringing the toys to life on smartphones and tablets.
(Although it’s important to point out that the above image is possibly a little misleading.)