It’s a brave brand that puts forward pack designs without words or visuals. But then, if your brand’s all about fierceness, you’ve got to prove you’ve got balls.
Feroz is a limited-edition range of wines for those seeking a strong, not subtle, assault on the senses. Meaning ‘fierce’ in Spanish, this collection by David Rodríguez Vineyards makes a statement without words on the label. Instead, they’ve slashed a distinctive claw mark into primary coloured heavy stock. It’s bare, it’s bold, and it’s designed to stop shoppers in the aisles like a slasher-flick scream.
Interesting to see a texture that speaks a thousand words.