The Designated Driver isn’t the most enjoyable job at Christmas, but it is one of the most important. Whilst everyone else is trying to drink their annual consumption of alcohol in a single night, the Designated Driver sips on their Diet Coke and quietly prays that they’ll all fall asleep on the way home.
In celebration of those who keep their heads when all about them are losing theirs comes Budweiser’s Knitbot machine, which responds to the hashtag #jumpers4des by stitching a line in a seasonal sweater. The more drivers, the more mentions; the more mentions, the more sweaters; the more sweaters, the more Christmassy everyone looks.
Bud are also donating a percentage of their Christmas sales to the charity Roadsafe.