Being particular about your BBQ-chicken-with-bacon could earn you big bucks. Domino’s Australia are extending their digital efforts beyond their 3D iPad app into a co-creational, crowd-sourcing movement for the people. By the people.
With Pizza Mogul, you build your own garishly-garnished creation and it’s uploaded onto the online menu in minutes. If it sells well from all your savvy social-network-promoting, you get a portion of the sales. 25 cents for a simple one, up to $4.50 for a fat boy feast.
Pizza’s gone people-powered, and this time it tastes personal.