Tapping into Best Buy’s greatest asset – its employees – has always required a trip to the store. Now you can just log on to Twelpforce, where an army of knowledgeable Best Buy employees stand poised and ready on Twitter. It’s Best Buy’s expertise available anytime, anywhere, for free.
Leveraging the rapidly expanding Twitter, Best Buy created a platform for customers to interact directly with Best Buy Blueshirts. The Twelpforce has helped thousands of people with their electronic issues, and have positioned the brand as a leader in redefining customer service for the 21st century.