Nobody likes additives in their food, so why put them in your shampoo? The Natural Curator is a beauty retail platform that breaks its brands down into dishes to focus on their all natural, non-toxic ‘ingredients’.
If you head over to the website, you can see each of their 14 brands served up with an image of a plate. Co-founder Karine Lachapelle comments, “We chose this aesthetic as a kind of tongue-in-cheek way to show the quality and purity of the ingredients that are found in our natural beauty products.” Talk about looking good enough to eat.
Via. LSN Global