Pollution masks were once a rare sight in the UK, usually worn by tourists from highly polluted countries. But not for much longer.
In response to frightening pollution levels, designers are combining fashion with functionality. One such designer is Swedish-born Airinum whose M90 mask protects the environmentally aware urban fashionista from smog, and features a sleek Scandi design with neon camo print to boot. Very on trend. Others that have followed suit include British brand Freka and designer Wang Zhijun who repurposed a pair of Adidas YEEZY’s to get street-stylers interested.
Definitely making us want to mask up.