Fujfilm is launching a range of anti-ageing skin products that promise youthful looking skin that ‘reveals its inner light’. (Cheers Amy)
Astalift, which has been on the market in Japan and China for several years, will go on sale in the UK next month. The anti-ageing skincare range was developed using cutting edge core film technologies accumulated over many years of research into photosensitised materials. The range name is similar to Astia, one of Fujifilm’s best-known film products (known for its ‘excellent skin tone reproduction’). The product line is an interesting twist for a brand from a non-related industry.