Sitting in traffic, staring at the back of a bus, it’s difficult to find the positive in the experience. But for drivers refueling in Buenos Aires, Cape Town, New Orleans and Calgary, Chevrolet recently introduced a measure of good vibes into the daily commute.
Arriving at the pump, motorists were invited to have their social media posts analysed and rated for positivity. Based on their results, they were rewarded with free fuel and recommendations for experiences they might enjoy – all part of Chevrolet’s Find New Roads campaign.
The Positivity Pumps were powered by IBM’s Watson supercomputer, and the human brains behind the concept were provided by The Martin Agency and Commonwealth/McCann.
Watch the YouTube video here.