The concept is simple: a kick-ass new underground, gourmet pizza restaurant is opening in the hip Melbourne suburb of Fitzroy. So to launch it and build the hype, they’ve offered FREE pizzas to anyone that can track down a contact telephone number for them and make an order. (Thanks to Harley in Melbourne.)
The restaurant itself is cutting edge. The interior has been designed by leading Australian sustainability designer, Joost Bakker, who has used 100% recycled/refashioned/refurbished materials and objects to fit it out. From walls lined with pizza boxes and lights made from old bird cages to cushions covered in recycled billboard skins and stools made from recycled plywood.