The concept of people banding together to save money is growing with the likes of Groupon, Liba and Crowdity. Now, niche players are entering the scene, offering specialist discounts for certain products. French e-commerce site, Vinobest.com, gives wine enthusiasts the chance to group-purchase wine at discounts up to 50%.
The Chicago-based, Poggled, alerts users of group deals on drinks at local bars. With plans to expand to other parts of the US, this niche site presents a fascinating opportunity for drinks brands promoters.
In the future, will major e-commerce sites challenge these sites by letting their customers negotiate their own group discounts? Will smaller retailers regularly supply group discounts?
Via. Future Foundation, The New Collectivism of the Digital Age