It’s no secret that skin care products become less effective and even unhygienic with age. Yet, few companies actually emphasise the freshness of their merchandise. LA-based Odacité, however, make a big deal of their manufacturing dates. They produce freshly made organic and preservative-free skin-care products. Stating that ‘freshness is the key to effectiveness’, Odacité marks each product with a ‘freshiency Date’, showing the month of manufacture and the month after which the product will start to degrade.
Rather than let their tubes and jars sit on store shelves, Odacité only sells its products online and made in small batches so they can be shipped to customers immediately. Customers are advised to keep their products in the fridge to help preserve them. And to really hit the brand’s point of difference home, it even sells a branded mini-fridge. The company claims there are serious health benefits to its methods, since it can make moisturisers, cleansers, eye-creams, etc. with as few chemicals as possible. Prices start at $45 for a jojoba exfoliant.
Odacité isn’t the first skin care company to place an increased emphasis on freshness; it resembles a high-end version of Lush, which also manufactures in small batches but sells its products at its own stores around the world.